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Showing posts from July, 2022

Why Do Online Businesses Not Afford to Neglect Reviews? ‍

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It is not a new concept that online businesses thrive on reputation and word of mouth. A negative review or comment can either break a business or help it soar to new heights in terms of brand recognition. With the rise of social media and platforms like TripAdvisor, Zomato, Google+, and Yelp, online reviews have become an unavoidable part of the buying process for most consumers.  Review sites are frequented by millions of users every month, and this number is only growing, which leaves businesses with no other option but to invest in online reputation management and cultivate a wholesome environment for customers to leave honest feedback about their experiences. However, sometimes even that is not enough, and businesses look to buying online reviews, which is not a bad strategy as long as the reviews are genuine. When a business looks to buy Google reviews or reviews for any other platform, it has to be extra careful, and we will discuss it in this blog. With the increasing comp...

How Can Your Local SEO Strategy Benefit from Online Reviews?

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Introduction Online reviews have become one of the most trusted sources of information when buying any product or service. Reviews can help a person choose between products and services, but they can also provide an opportunity for businesses to improve their reputation by showing their customers value and providing top-quality service. Such is the importance of online reviews that even if a business decides to get online reviews by opting to purchase them, they should consider this option as long as reviews are generated from real accounts and are 100 % genuine. When people talk about reviews, they generally tend to believe it means having reviews on Facebook or Google. However, there are countless platforms where people go and find businesses. Take the example of Houzz, a popular platform for home design enthusiasts and home improvement professionals. If one has been listed on this platform but has not received positive reviews, their business will lose leads. Therefore, deciding t...