How To Get More Customers for Your Real Estate Business With Online Reviews?

The real estate marketing industry has changed significantly over the years, just like the ever-changing housing market.

Nowadays, aspiring home buyers look online to find available properties rather than in newspaper ads, property books, or "For Sale" signs.

They look for one thing when conducting their research: reviews.

Throughout the past few years, consumer reviews have played a major role in shopping decision. According to estimates, 97 percent of consumers read online reviews before purchasing a product.

The decision to purchase a house is among the most important financial ones, so your clients will want to ensure that your real estate business is reputable, has experience selling many homes and properties, and that your agents are trustworthy.

To make a significant impact on buyers and sell more homes, you need a solid review marketing strategy. You can buy yellowpages reviews or reviews on other platforms but you should know why reviews are important.

Would you like to learn more? Reviewing can help you close more deals in three ways:

1. Customer reviews can help you gain more business.

It is incredibly rewarding to make a sale and close on a home as a real estate agent. Nevertheless, even if you have everything finalized, there's still some work to be done; you have to follow up with your client.

Your client should be checked on after all paperwork is completed and they have had plenty of time to adjust to their new home. Make sure that they are happy in their home and the transition process went smoothly.

After that, you should ask them to write a review online. (if you don’t get enough reviews, you always have the choice to buy yellow page reviews or reviews on other platforms)

As nearly 70 percent of people leave reviews when asked, if your customer is satisfied, they'll be more likely to leave a review for your business (and you as the agent).

Additionally, encourage the customer to post a lengthy, detailed review.

You definitely want to earn those 4-star ratings or better. Despite this, 73 percent of consumers believe written reviews leave a more lasting impression than just star ratings because consumers want transparency from businesses.

Thus, if your clients can honestly tell you what really made them happy about the whole experience, it will greatly benefit your business and result in more closings. You can also pay attention to the HomeLight profile and get HomeLight customer reviews to get the most customers.

2. Your business will be more trustworthy if you respond to reviews.

As obvious as it may sound, you should also start responding regularly to your reviews.

The number of happy customers should outweigh the number of unhappy customers.

You must always respond to client reviews, regardless of whether they are satisfied.

You can see when you have or have not responded to reviews when other potential home buyers look at your reviews. You also can't forget to respond to reviews even HomeLight customer reviews if you have a profile there since more and more people judge businesses based on their responses. 

In addition to responding to your reviews, there are two other reasons to do so:

●     You can encourage happy clients to refer your real estate company to other home sellers by responding to their positive reviews.

●     Your prospects will see that you try to fix any problems that come your way when you respond to negative reviews. 

3. More customers will see your reviews if you use the right directories.

You need to make sure your reviews are in the right directories for a great review marketing strategy. How do your customers find reviews of your products? Do they go to your Facebook page? Does Google My Business list your business? What about real estate directories such as Zillow?

So that more customers can find you, you should have plenty of reviews across each directory and platform.

Conclusions

Real estate businesses may require different services, like paid advertising, local search marketing, and social media. You will miss out on many new customers if you haven't been working on your review marketing strategy, especially if your house and property listings are low on reviews. If you want to get reviews or want to remove Fake GMB page, you should contact Getreviews.buzz 

Therefore, start planning ways to get positive, detailed reviews and prove to the world that you have a large following of satisfied customers!